ABP keeps environment in focus with plant-based launch Dopsu

By Rod Addy contact

- Last updated on GMT

The Dopsu range of frozen products will be rolled out across supermarket and online retailers from 1 July
The Dopsu range of frozen products will be rolled out across supermarket and online retailers from 1 July

Related tags: Meat & Seafood, Ingredients & nutrition, frozen, Npd, vegan

Meat processor ABP has kept the green agenda firmly in mind with the launch of its retail plant-based brand, Dopsu, which is aimed at flexitarians who are looking to reduce meat consumption.

On the brand's website, the manufacturer said it had taken great care to ensure the carbon footprint of the range was minimal and had commissioned a full lifecycle analysis report from Carbon Analytics.

According to that report, just 2.25kg of CO​emissions were produced per kg of product across the supply chain, versus 6.9kg/kg of chicken and 39.2kg/kg of lamb.

The frozen product range comprises of No-Beef Pieces, No-Chicken Pieces, No-Duck Pieces, No-Lamb Pieces and No-Pork Pieces. It is made from vegetable protein, including wheat and pea protein, with no preservatives, soy or palm oil.

Dedicated meat-free production lines

The Dopsu range, which is manufactured in the UK on dedicated meat-free production lines, is high in protein, low in saturated fat and sugar and vegan-friendly. It is being listed in the trade in 280g bags from July onwards in supermarket and online channels and the No-Beef Pieces and No-Pork Pieces are currently available via Amazon, priced at £3.00.

Breaking down its composition on the brand's website, ABP said it was high in protein, with only slightly less per 100g than chicken or beef and contained nearly five times the fibre of beef or chicken per 100g.

The Dopsu range - the name is a combination of the words ‘doppelgänger’ and ‘substitute’ - could be used in a wide selection of dishes, including stir fries, salads, pies and pizza toppings to provide a convenient meal solution, ABP said.

Bob Carnell, chief executive officer at ABP UK said: “With research showing the meat-free category has doubled in size over the past five years, we recognise the need to respond to consumer demand in the sector. The product has already been very well received in the foodservice sector and we hope to build on that success in retail.

Choice for flexitarian consumers

“The launch of a meat substitute brand complements our core business, beef, and provides a choice for flexitarian consumers who are being driven by health, convenience and environmental considerations,”​ he said.

ABP first entered the meat-free category in 2011 and since then it has grown to become a market leader for the production of own-label vegetable-based meat free products.

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