Meatless Farm launches in Tesco as plant-based foods boom during coronavirus lockdown

By Michelle Perrett

- Last updated on GMT

The plant-based company is launching in Tesco this month
The plant-based company is launching in Tesco this month

Related tags: coronavirus

Plant-based food company Meatless Farm has revealed it will launch in supermarket chain Tesco, following the plant-based boom during the lockdown.

This means the brand is now stocked in all four of the major UK supermarket chains: Tesco, Sainsbury’s, Morrisons and Asda. From 17 ​June, its plant-based 400g mince, 227g two-pack fresh burger patties and 300g six-pack sausages will be available in 117 of Tesco’s largest stores. 

Meatless Farm said the new listing came at a tipping point for the category, which has seen demand increase by over 25% year-on-year (Kantar), and boomed during lockdown with over a third of carnivorous Brits eating more plant-based food. (OnePoll Survey of 2,000 UK adults, May 2020).  

Fastest-growing​ 

Recently it was revealed that sales have more than doubled at the Meatless Farm as it was identified as one of the fastest-growing brands in the meat alternatives sector​. 

It also recently recruited its second senior executive from Lidl​ to spearhead its international expansion.

Meat-fre​ 

“Tesco is the UK’s largest food retailer, and its support for Meatless Farm shows that plant-based is no longer a challenger category, but fast becoming part of daily British food culture,”​ said Morten Toft Bech, founder of Meatless Farm. 

“Tesco’s reach means that more consumers will have the chance to try plant-based alternatives and start to make small changes to the way they eat. With more and more people swapping to meat-free, added to our constant focus on innovation, health and sustainability, Meatless Farm is well positioned to continue growing at a phenomenal pace.”​ 

Earlier this month Meatless Farm launched a campaign to fight falling consumer confidence in the eating out sector​. 

 

A recent report revealed that the global plant-based meat alternatives market is expected to hit US$3.6bn​ in value this year and increase to $4.2bn in

Related topics: Veganism

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