BRCGS announces plant-based global standard

By James Ridler contact

- Last updated on GMT

A new global standard for plant-based foods has been developed by BRCGS
A new global standard for plant-based foods has been developed by BRCGS

Related tags: vegan

Brand and consumer protection organisation BRCGS has announced the launch of a global standard for plant-based food and drink products.

The standards were developed in response to a shift in consumer purchasing behaviour, resulting in the rapidly growing demand for plant-based products and the need for brands to ensure consumer facing claims are validated.

BRCGS hoped the introduction of the new Plant-Based Issue 1 Standard would help protect brands’ reputations and mitigate risks, while providing certainty to both consumers and industry alike.

The Plant-Based Global Standard applies only to the control of animal inputs in plant-based products. This applies to the manufacture, processing and packing of processed foods – both own-label and branded – as well as ingredients for use by foodservice companies, catering companies, and food manufacturers.

Framework for manufacturers

It provides manufacturers with a framework to assist them in the production of plant-based foods and includes operational criteria required to be in place to ensure products are free of material of animal origin.

In a statement, BRCGS said: “Even the most informed consumer may unknowingly consume animal products or ingredients due to the challenge of correctly identifying animal-containing ingredients based on product labelling information alone.

“BRCGS have introduced a Plant-Based Global Standard on-pack trademark that will empower consumers to make informed choices quickly and easily. The trademark will allow brands and products to differentiate themselves.”

Meanwhile, Burger King’s plant-based Rebel Whopper​ has landed in the UK, offering consumers meat-free alternative to one of its most popular products.

Related topics: Veganism, Packaging & Labelling, Legal

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