As a result of additional branded and own-label orders, Peter’s said it would be moving up to a two-shift operation at its Caerphilly manufacturing base later this month, resulting in the need to recruit the new staff.
Recruitment is already underway, and discussions have been held with some staff affected by the closure of furniture manufacture Triumph in Merthyr Tydfil to fill a number of these roles.
“The past few years have seen extremely challenging market conditions, particularly with an exceptional increase in raw material costs,” said Peter’s Food Service managing director Mike Grimwood.
“Last year we announced a strategic review of our business to ensure its sustainability and ultimately future growth.
Mutually beneficial opportunities
“As a result of this review a decision was taken to terminate several contracts which we considered unviable for the business, and to explore discussions with others where we identified mutually beneficial opportunities.
“In addition, we have invested heavily in innovative products that will aid us to diversify into new product areas while maintaining the core heritage products that Peter’s is famous for. These new deals are a consequence of that on-going business review.”
Grimwood paid tribute to Peter’s staff through a difficult two years and commended them for their work in achieving the growth.
“Peter's is an iconic Welsh brand and is an important employer in the local area with generations of the same family being part of the Peter’s team” said Grimwood.
“Like many manufacturers we have experienced difficult times but with the support of our excellent and committed staff we have been able to shape a bright new future for Peter’s.”
The Bedwas-based company currently employs 730 and has annual revenues of £65m.
Meanwhile, poultry processor 2 Sisters Food Group has offered up to 120 former Tomlinson’s Dairies workers jobs at one if its Welsh factories following the recent collapse of the business.