Scotland’s food and drink showcased in new map

By James Ridler contact

- Last updated on GMT

Map of Scotland highlights iconic food from the country
Map of Scotland highlights iconic food from the country

Related tags: Scotland

Scotland’s food and drink sector is being showcased in a new map of the country, highlighting the growing success of the industry – a key driver of the country’s economy.

The image – produced by business consultancy Johnston Carmichael – depicts a map of Scotland created from some of the country’s most iconic food and drink products, including shortbread, Scotch beef and salmon.

It also features some of the country’s up-and-coming food and drink produce, including craft beers and boutique gins.

‘World’s most celebrated food and drink products’

Adam Hardie, head of food and drink at Johnston Carmichael, said: “As consumers become increasingly interested in the quality and provenance of their food and drink, we wanted to highlight just how many of the world’s most celebrated food and drink products come from Scotland.

“Our glorious natural larder is in growing demand globally and we should be extremely proud of the sector’s success. We hope our new map will help to showcase our world class industry and create an even greater appetite for Scottish produce.”

Food and drink has consistently been Scotland’s best performing sector in recent years, with exports valued at £14.4bn last year. The Scottish government planned to double this value to £30bn by 2030.

UK food and drink exports reached a record-high of £10.2bn in the first half of this year, as exports to EU countries topped £6bn for the first time.

UK’s most valuable exported product

Whisky remained the UK’s most valuable exported product, with £1.82bn in sales over the six months, while salmon exports totalled £408M.

Stronger export growth to EU countries was recorded than to non-EU countries, as the value of EU exports reached £6.3bn.

Meanwhile, Scotch whisky sales have fallen by 1M bottles since Chancellor Philip Hammond hiked spirits tax in the March budget, claimed the Scotch Whisky Association, which is urging the Exchequer to lift the duty​ in next month’s budget.

Iconic Scottish food and drink featured on the map

  • Scotch whisky
  • Shortbread
  • Salmon
  • Shellfish
  • Scotch beef
SML JC food map

Related topics: Bakery, Meat, poultry & seafood, Drinks

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37 comments

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Food Labelling - Country of origin.

Posted by Marion,

I will happily buy a variety of cheeses from all over England, English mustard, Yorkshire tea and many other products that come from England. I would happily buy them if they displayed the flag of St George. What I cannot accept is labelling prime beef, lamb, whisky, shortbread, haggis, Harris Tweed or any other Scottish produce as "British" or "made in the UK". We must protect Scottish produce and Scottish farmers, distillers and producers. We are not one amorphous mass in the UK and should not be treated as such. Time for supermarkets to sort it out!

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My choice

Posted by Mike Pinchard,

Regulations regarding the origin of product don't interest me at all, however I do wish to buy Scottish produce and if the Saltire is clearly visible job done. An easy way to turn the big chains around is simple, BOYCOTT.

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Scottish produce

Posted by Fionnaidh Halloran,

I wish it to be known that it is an abomination in my eyes, to make out that Scottish produce is british, by putting the union flag on the packaging.
We have taken centuries to build up our reputation as a world leader in the food and drinks industry.
Trying to erode this identity is dishonest and downright wickedness personified. I refuse to buy any foods carrying that flag.
Each of the 4 countries within the UK have food and drinks synonymous to themselves.
Labelling as coming from England alone is damaging to us all

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