The image – produced by business consultancy Johnston Carmichael – depicts a map of Scotland created from some of the country’s most iconic food and drink products, including shortbread, Scotch beef and salmon.
It also features some of the country’s up-and-coming food and drink produce, including craft beers and boutique gins.
‘World’s most celebrated food and drink products’
Adam Hardie, head of food and drink at Johnston Carmichael, said: “As consumers become increasingly interested in the quality and provenance of their food and drink, we wanted to highlight just how many of the world’s most celebrated food and drink products come from Scotland.
“Our glorious natural larder is in growing demand globally and we should be extremely proud of the sector’s success. We hope our new map will help to showcase our world class industry and create an even greater appetite for Scottish produce.”
Food and drink has consistently been Scotland’s best performing sector in recent years, with exports valued at £14.4bn last year. The Scottish government planned to double this value to £30bn by 2030.
UK food and drink exports reached a record-high of £10.2bn in the first half of this year, as exports to EU countries topped £6bn for the first time.
UK’s most valuable exported product
Whisky remained the UK’s most valuable exported product, with £1.82bn in sales over the six months, while salmon exports totalled £408M.
Stronger export growth to EU countries was recorded than to non-EU countries, as the value of EU exports reached £6.3bn.
Meanwhile, Scotch whisky sales have fallen by 1M bottles since Chancellor Philip Hammond hiked spirits tax in the March budget, claimed the Scotch Whisky Association, which is urging the Exchequer to lift the duty in next month’s budget.
Iconic Scottish food and drink featured on the map
- Scotch whisky
- Scotch beef