Multi-page labels add more space

By Rick Pendrous

- Last updated on GMT

Multi-page labels add more space

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Food labelling will become more complex from December 2016 when the latest requirements of the EU’s Food Information for Consumers Regulation come into force, making it mandatory for products to carry a nutrition declaration on the back of packs.

If this is combined with a realisation of calls by the Royal Society of Public Health to add ‘exercise graphics’ to food packaging, informing consumers about the exercise time needed to burn off calories consumed, fears are rising that there just won’t be enough space to display all this information.

However, Denny Bros, which claims to have pioneered multi-page labels, has a solution that allows supplementary information to be incorporated on pack with minimum brand intrusion.

It also allows other information such as cooking instructions, recipes and serving suggestions, to be included.

Its multi-page labels, known as Fix-a-Form, hold all the key information. The label can be attached to any food packaging surface – even chilled foods.

Advantages of this approach include a decluttered front-of-pack and a reduction in costs due to smaller packaging requirements. There is also the ability to provide comprehensive information for the consumer.

“We provide the industry with multi-page labels and linerless labels to allow ​[firms] to display more information on their product,”​ says Denny Bros’s senior marketing executive Stephie Castling.

“Manufacturers of food spreads, for example, have used our peel and reveal ingredients labels on their caps. Others have used our labels as part of their promotional work.

“Consumers peel open the label to reveal details of a promotion or enclosed gift such as a sticker, seeds or rub off tatoos.”

Contact Denny Bros​ for more information. 

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