Snack market will grow despite war on fat

By Laurence Gibbons

- Last updated on GMT

Related tags Snack foods

The crisp and snack market will continue to grow despite greater public focus on sugar, salt and fat content in foods, according to the boss of one snack firm.

Kolak Snack Foods md Rikin Lakhani told that the snack market would grow due to consumer habits of enjoying crisps during occasions – such as sporting events – despite lobby groups and celebrity chefs encouraging healthier diets.

“The UK itself loves potato crisps and snacks,” ​he said.

“While I see there will certainly be an introduction of healthier products to the market and manufacturers to make these, I think the core product range – so regular potato crisps or extruded snacks – will continue to be the main consumption.”

Sales growth

Kolak has proved his theory by experiencing a 10% growth in sales last year to £101M. Lakhani predicts Kolak’s sales would continue to grow by 10 to 20% year-on-year.

Watch this video to find out more about the key drivers for growth. Also, hear about Kolak’s new product development and how it has created healthier products.

Meanwhile, look out for our Big Interview with Lakhani in an upcoming edition of our sister title FoodManufacture​ magazine.   

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