Plum PBC to ‘wind down’ UK business

By Laurence Gibbons

- Last updated on GMT

Related tags Taste

Plum BPC plans to leave the UK market by the autumn
Plum BPC plans to leave the UK market by the autumn
US organic baby food manufacturer Plum PBC – owned by Campell Soup – has announced plans to “wind down” its Plum Baby UK operations before the autumn, following a strategic review of the business.

While Plum UK had faced some challenges, it had also recently made progress but not at the speed or scale necessary to support a long-term, sustainable business, Plum PBC said in a statement.

“The company plans to complete operations by the end of the summer through a carefully planned and managed scale-back programme designed to minimise impact on its customers​,” it added.

“The move in no way reflects the accomplishments of the Plum UK team, which has shown great passion and energy building a brand that is loved by parents and children, and the company is working to assist those affected move on to new opportunities.”

Continue to invest

Plum PBC would continue to invest in growth opportunities in the US and selected international markets, the firm added.

Plum Baby UK was founded in 2004 by Susie Willis and was one of the first organic premium baby food products on the market. In 2013, it became part of Plum PBC.

Wills founded the firm after the birth of her third child left her revisiting retailers’ baby food offerings and thinking “it this as good as it gets?”

I vividly recall the moment I decided to create a brand of baby food that needed to actually taste like homemade food not processed, tasteless paste,” ​she said.

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