‘Quantum leap’ in food packaging

Ready meal firms no longer need to look to cardboard

Related tags Meal

A peelable lidding film has been introduced for ready meals that removes the need for cardboard sleeves, while delivering cost savings and reducing packaging.

The Lidd – developed by HH Global with Parkside Flexibles (Europe) – uses a two-layer laminated film that seals the product. Branding can be printed on the upside and nutritional information on the reverse.

This approach is claimed to reduce packaging weights by more than 45% and costs by at least 10%. Lidd can be used in any environment, ambient/chilled or frozen, on plastic, aluminium or paper/plastic tray combinations.

HH Global has been working with a major food group to introduce Lidd to product lines of 100M+ units per year. The packaging weight reduction is expected to be 600t a year, with annual savings predicted at $1M.

HH Global chief marketing officer Tony Massey says: “Lidd represents a quantum leap in food packaging. Significant savings can be unlocked across all ready meal product ranges. This technology has the potential to revolutionise the food packaging market, worldwide.”

Contact: HH Global

Related topics Packaging materials

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