Horsemeat crisis

FSA probes illegal drug in Asda’s horsemeat corned beef

By Mike Stones

- Last updated on GMT

Related tags Food

All bar one. Every sample of meat contaminated with horsemeat has tested negative for the banned animal medicine phenylbutazone – except one. Book your place at our free one-hour horsemeat lessons learnt webinar using the links at the end of this article
All bar one. Every sample of meat contaminated with horsemeat has tested negative for the banned animal medicine phenylbutazone – except one. Book your place at our free one-hour horsemeat lessons learnt webinar using the links at the end of this article
The Food Standards Agency (FSA) is investigating how Asda corned beef became contaminated with horsemeat, which was then revealed to contain the banned veterinary drug phenylbutazone, or bute.

Asda has recalled all its budget range of corned beef after traces of the pain killer, which is not allowed to enter the human food chain, were discovered  yesterday (April 9).  

The product was withdrawn from sale on March 8 and some have questioned the time taken to identify phenylbutazone in the meat.

But Andrew Rhodes, director of operations at the FSA, said it took time to reveal the presence of the drug.

“It’s a very processed product, so you need to be able to gain enough meat to test and then to amplify the test sample to get a result,”​ Rhodes told BBC Radio 4’s Today​ programme.

“What we have found in this positive test result is a very, very low level of phenylbutazone – four parts per billion, which is only just above the level of detection, so it is a very low reading.”

Free one-hour horsemeat webinar

Rhodes is taking part in a free one-hour webinar on the lessons to be learned from the horsemeat crisis at 11am on Thursday May 16. More details are available here​ and at the end of this article.

The FSA boss went on to reassure consumers about the low risk to human health from eating the product. “It is extremely rare that people have an adverse reaction to phenylbutazone.”

The level of drug in the meat was significantly lower than the level of a therapeutic dose previously approved for human use, he said. “You would have to consume enormous quantities of meat – way more than anyone could actually physically consume – to get near a therapeutic dose,”​ added Rhodes.

Rhodes went on to confirm every meat sample which had tested positive for horsemeat in the UK had also been tested for phenylbutazone. “Not every single one of those ​[results] has returned because some of those were detected more recently. And every single one, until yesterday, has proved negative and yesterday’s result was an extremely low reading,” ​said Rhodes.

In a statement yesterday, Asda acknowledged the presence of “very low levels of bute found in Asda Smart Price Corned Beef”.

‘Extremely cautious approach’

The retailer claimed to have taken “an extremely cautious approach since the very beginning”. ​It said it had carried out more than 700 tests and acted  “swiftly to remove any products from our shelves whenever we've had the smallest concerns”.

It added: “The FSA has reassured us that the quantities we’ve found pose a low risk to human health. Although there is a very low health risk, we are recalling this product. This simply means that we ask anyone who has tinned Smart Price Corned Beef (340g) in their cupboards at home to bring it back into store for a full refund.”

Meanwhile, the Food Manufacture​ Group has teamed up the law firm DWF to stage a webinar – Horsemeat: learning the lessons of an avoidable crisis – to  focus on how food firms can protect themselves from similar food contamination problems.

We have assembled an expert panel of speakers including: Rhodes, Professor Tony Hines, head of food security and crisis management at Leatherhead Food Research, and Hilary Ross, partner with the business law firm DWF.

The focus will be placed firmly on solutions for the future, rather than the problems of the past.

Book your place at this free online event here​ .

Related news

Show more

Related suppliers

1 comment

Asda Recall

Posted by David Pickering,

In the event of any recall, particularly one as serious as this, communication between retailer and consumer is vital. A fast response is needed to ensure that the situation doesn't get out of hand and the consumer doesn't panic, especially if the media picks up on it. When it comes to a food recall, it is more challenging for the brand as getting in touch with the product purchasers is not easy, particularly for a company like Asda which doesn't have a loyalty card database to tap into.

A brand must immediately ensure that consumers are clear on what action they need to take. Seeing a careline number from Asda that concerned customers could call should have been a natural first step and I am surprised that they haven't made one public. We conducted research into product recalls and found that seventy-eight per cent of consumers said that a well managed product recall must include personal correspondence such as a letter, email or telephone call. While that's of course challenging when you don't know who the buyers are, a careline number would at least offer consumers the chance to speak directly to the brand and allay any fears.

There's a lot of work to be done by Asda and this latest recall, adding to a whole host of others in recent months, will only undermine the confidence that customers have in the brand unless it starts to act quickly and put more processes in place to handle crises like this.

David Pickering, chairman and md, Eclipse Marketing

Report abuse

Follow us

Featured Jobs

View more

Webinars

Food Manufacture Podcast

Listen to the Food Manufacture podcast