Bio and luxury lead UK yogurt market

By Lorraine Heller

- Last updated on GMT

Bio and luxury lead UK yogurt market
The UK market for yogurt products has seen a modest growth over the past year, led by strong sales of bio and luxury products, according to the latest market data.

Sales figures provided to from Kantar Worldpanel reveal that the UK yogurt market is currently worth £1.2bn.

This marks a growth of 4.6% in the 52 weeks to 16 May 2010, compared with the previous year.

The largest growth in value terms was seen in the long-life yogurt sector, which increased 97% over the year to reach £3.4m. However, a large part of this increase may be put down to higher priced products, as volume sales of long-life yogurts actually decreased 13% in the period, from 813,000kg to 701,000kg.

Kantar splits the yogurt market into the following sectors: bio, children’s, long-life, low fat, luxury, plain/natural, set type, and very low fat.

The largest sector in terms of value sales is bio yogurt, which notched up sales of £370m in the year to May 2010. Luxury yogurts take second place, valued at £316m, with ‘very low fat’ yogurts following at £259m.

Product claims

Figures from Mintel’s Global New Products Database (GNPD) show that spoonable yogurts were by far the most popular product launches in the yogurt category, accounting for 70% of all new products launched in the UK over the past year.

Drinking yogurts followed in second place, accounting for 25% of all launches, while soy yogurts took a 5% share.

The most popular claims made on products launched in the UK were ‘vegetarian’ (appearing on 66% of products), ‘low/no/reduced fat’ (63%), ‘organic’ and ‘environmentally friendly package’ (38% each), ‘gluten-free’ and ‘allergen-free’ (36% each), ‘no additives/preservatives’ (32%) and ‘digestive health’ (25%).

Other claims appearing on new yogurt products were ‘immune system’ (9%), ‘low/no/reduced sugar’ (9%), ‘all natural’ (7%), ‘prebiotic’ (7%), ‘vegan’ (5%), ‘no animal ingredients’ (5%), ‘vitamin/mineral fortified’ (4%) and ‘added calcium’ (4%).

Europe leads in global launches

Mintel’s May 2010 update on the market for yogurt, soy yogurt and chilled desserts identifies a 9% increase in global product launches in the category over the past year, bolstered by strong demand in Europe.

European launches in the yogurt category accounted for 65% of all new launches during the review period, led by Germany (19%), France (13%) and Italy (10%).

The split between sub-categories was: 53% spoonable yogurt, 46% chilled desserts and 1% soy yogurt. Top claims used on new products in Europe were ‘no additives/preservatives’ (21%), ‘no/low/reduced fat’ (18%) and ‘organic’ (9%).

“Healthy low fat, calorie and sugar claims will remain very important, especially in the yogurt market given that many people think of yogurt as a healthy option. However people will also want indulgence, and to drive interest, yogurt should also on occasion emphasise its indulgent side,”​ writes Mintel.

Related topics NPD Dairy

Related news