UK egg producer announces leadership appointments

Mallika Basu will join the family-owned business this month (November 2023), while Anwar Sultan will arrive in February 2024. Both bring with them extensive experience in marketing, commercial and digital trajectory.

Basu, a board-level communications and strategy advisor, has spent a lot of time working across the food and hospitality industry, and most recently led on the 2030 strategy for London’s Borough Market.

“It's an exciting time to be joining Noble Foods, as the company looks to further drive its commercial growth​,” Basu said.

“Among many things, I hope to bring my passion and knowledge of the food, drink, and hospitality industries to contribute to Noble Foods' commitment to quality and sustainability. As we navigate major cultural shifts, I also look forward to championing diversity, equality and inclusion to ensure a robust foundation for the company's continued success​.”

Meanwhile, Sultan possesses a wealth of knowledge in leveraging technology, data and marketing, and joins Noble Foods in conjunction with his role as chief growth and commercial officer at The Modern Milkman.

Reflecting on his appointment, Sultan said he was pleased to be part of the “Noble Foods family​” and is hoping to propel the business forward.

Sultan continued: “I’m keen to make meaningful contributions to Noble Foods' success by employing new ways of thinking and innovative strategies. Noble Foods has a dynamic landscape, and I look forward to contributing to the company's thriving future in the food industry​.”

Founded in 1920, Noble Foods owns several brands including the happy egg co, Freshlay Farms Golden Yolkers and Purely Organic.

Noble Foods is a ‘purpose-drive company’

The news come not long after the 2022 expansion of the Noble Foods’ board, which saw former Co-op Group chief executive Steve Murrells join the company. Duncan Everett currently serves as chief executive, while owner Sarah Dean chairs the board.

Speaking following the announcement of the new board members, Everett said: “This is a purpose-driven company with a firm emphasis on its people, animal welfare, and environmental impact – values that resonate deeply with me and with Mallika and Anwar. Now, more than 100 years since the company began, it is indeed an exciting time for our Board to grow and diversify once again, as we develop our business across core elements of egg, animal feed and our added-value innovations​.”

Dean added that she was impressed by the energy of the new recruits throughout the interview process.

“To truly flourish in the years to come, our Board needs to reflect the areas of growth we’re most passionate about [and] it’s my pleasure to welcome Mallika and Anwar to our extended family​,” added Dean.

In other news, Albex Group has acquired Rainbow Dust in a deal worth £800,000.​​