Tex-Mex Peperami targets lunch boxes
Peperami has launched a new range of Tex Mex snacks – the first new flavour released by the company in eight years – to target children’s lunch boxes.
Available as single sticks, packs of five and snack packs, Peperami has billed the meat sticks as an “easy option for lunch boxes and after-school snacks”.
Senior marketer Pavan Chandra said: “Peperami is the perfect, tasty snack for these occasions, offering a protein-rich alternative to crisps and chocolate.
“The new flavour is helping Peperami engage and attract new customers – driving sales and overall awareness of the brand.”