Three new flavours of coconut jam launched
Buko is to launch three new flavours of its coconut jam, following successful sales through health store Holland & Barrett and online retailers Amazon and Ocado.
Mango, pineapple and chilli jams will be joining Buko’s orginal, sea salt and chocolate versions of the product.
The products are made from coconut nectar and coconut milk. The product taps into the growing trend of health products and had helped boost sales, said director Aled Morris.
“There’s no doubt the halo effect created by coconut oil and coconut water has helped our jam sales,” said Morris.
“Irrespective of any potential health benefits, it’s the taste and uniqueness of the jams which are really driving sales and which is why the next logical step for us is to expand our flavour offering.”