The Northern Ireland food manufacturer, which grows, steam cooks and packs prepared potato and vegetable side dishes for retail and foodservice for the UK and Ireland, posted strong results for year ended 31 December 2025.
The company saw a turnover of £32.8 million and EBITDA of £3.4 million, with EBITDA margin improving to 10.4%.
Operating profit increased to £2.37 million, while profit after tax rose from £394k to £1.46 million. Gross margin saw a slight gain, moving up from 36% to 37.6%.
Employment numbers rose to around 220 in 2025, with more than 20 new jobs added across the year.
The growth has been driven by a combination of retail and foodservice distribution expansion; new product launches targeting consumer preferences, including an extension to its gluten-free convenience range; and branding-building campaigns that have reinforced Mash Direct’s market position.
Capital investment during the year totalled £419k, which went towards upgrades in processing machinery and the introduction of automation initiatives designed to improve throughput and efficiency.
Mash Direct has increased investment further during 2026 and is planning another significant capital programme next year.
“We have worked hard to strengthen the economics of the manufacturing operation, and those improvements are now creating the capacity for further investment,” said CEO Jack Hamilton.
“The next phase is about increasing automation, improving productivity and building additional capacity while maintaining the quality that our loyal customers associate with Mash Direct. We see manufacturing capability as one of the key enablers of our future growth.”
