The flavour-led bagged snack range is situated in the Savoury Biscuits aisle and is marketed as a “crunchy, moreish alternative to crisps.”
Ryvita said the launch comes as snacking continues to dominate UK eating habits, with 91% of consumers snacking daily.
The new range combines “strong taste delivery” with the lighter multigrain, “baked-not-fried” that is a source of fibre and is designed to unlock incremental everyday snacking occasions.
It is available in two flavours, Salt & Vinegar and Sour Cream & Chive with the range offering a Ryvita Sticks Salt & Vinegar 125g (£2 MRRP) and Ryvita Sticks Sour Cream & Chive 125g (£2 MRRP).
Ryvita said that in consumer testing, feedback consistently highlighted both flavour and the perceived healthier credentials, with shoppers describing Ryvita Sticks as “a healthier alternative to crisps”, “crunchy, healthy but full of flavour”, a ‘guilt-free’ snack and “a bit like a crisp but way better.”
Ryvita Sticks has already launched across 900+ stores nationally, scaling rapidly across major multiples. The range is now available in Morrisons, Sainsbury’s and Waitrose, with Asda following later this month (22 July).
The company said the snacks are already trading ahead on rate of sale expectations across all grocers.
It said performance has strengthened week-on-week post-launch, with particularly strong uplift with in-store activation and couponing periods, ahead of major activation this month and into August.
The launch of Ryvita Sticks is part of a strategy of the brand expanding into new formats and consumption occasions to drive further category growth.
This new innovation comes as the Food and Drink Federation revealed that food and drink manufacturers have provided 2bn servings of fibre to the nation in five years since 2021. It highlighted the innovation of Ryvita Snack It, a new high-fibre snack.
