The launch follows the brand’s successful 2025 debut and is tapping into the growing ‘cheesy ramen’ social media trend.
The new Namdong Creamy Cheese flavour, which has been developed over 12 months, is positioned to meet this social media consumer demand, allowing shoppers to create the popular dish at home.
Like the rest of the Namdong range, the spice comes in a separate sachet, allowing consumers to adjust the flavour to their preference while keeping the rich, creamy cheese flavour.
In a recent blind taste test, the Namdong Creamy Cheese Block was preferred by 56% of consumers against a leading competitor, with shoppers praising its “More Balanced Flavour,” “Better Cheese Taste,” and “Creamier” texture, Unilever said.
Reece Newby, Brand Manager – Mini Meals at Unilever, said: “Since launching Namdong, we’ve seen a fantastic response to our customisable, Korean-inspired flavours. The viral cheesy ramen trend presented the perfect opportunity for our next innovation.
“With Creamy Cheese, we’re giving consumers the flavour they’re craving on social media, combined with Namdong’s signature customisable heat. This launch builds on our brand promise, allowing noodle lovers to create their perfect bowl every time.”
The launch will be supported by a social-first marketing campaign, aligning with the brand’s strategy of engaging with younger demographics on platforms like TikTok.
Namdong Creamy Cheese is available now in both Pot (84G) and Block (120G) formats in major multiples.
Namdong was inspired by the popular Jjigae stew dishes from South Korea. It is already available across grocery retailers in three flavours: Beef Jjigae, Chicken Jjigae and a vegan variant Kimchi Jjigae.
