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Mondelēz aims to boost chocolate penetration

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By Rod Addy+

Last updated on 18-Oct-2013 at 14:04 GMT2013-10-18T14:04:29Z

Mondelēz is increasing its penetration of brands such as Cadbury in the global market
Mondelēz is increasing its penetration of brands such as Cadbury in the global market
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Mondelēz International’s heat resistant chocolate, new product development and increased penetration in under-represented parts of the world offers the company considerable potential for the future, chocolate head Bharat Puri has claimed.

Puri, senior vice president and global chocolate leader for the firm, told in this exclusive podcast that Mondelēz’s heat-resistant chocolate would help it to extend its reach in new and existing markets. These areas included many parts of Africa, Asia and India.

Mondelēz’s newly developed chocolate recipe, for which it filed a patent last year, enables products to routinely withstand temperatures of 35⁰C without melting. Experts at the company claim it will enable products to be stored and transported for longer without their quality suffering.

Mondelēz had already grown chocolate sales in India, and Bharat claimed it now held close to a 70% share of its chocolate market, increasingly driven by gift occasions such as Diwali. “In India, over the last five years on average we have grown business by 29% [compound annual growth rate].”

Listen to this podcast for more about what Puri thought were the main global trends driving chocolate consumption.

1 comment (Comments are now closed)

corporate diwali gifts

Chocolate gift packs and boxes are the best things to send on the festival of Diwali. Make it more special by sending Diwali gifts and chocolate to your friends, relatives and beloved ones.

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Posted by robywilliams
22 October 2013 | 07h512013-10-22T07:51:21Z

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