SUBSCRIBE

Inside food & drink manufacturing

Sectors > Confectionery

Exclusive interview

Mondelēz aims to boost chocolate penetration

1 comment

By Rod Addy+

18-Oct-2013
Last updated on 18-Oct-2013 at 14:04 GMT2013-10-18T14:04:29Z

Mondelēz is increasing its penetration of brands such as Cadbury in the global market
Mondelēz is increasing its penetration of brands such as Cadbury in the global market
Loading the player...

Mondelēz International’s heat resistant chocolate, new product development and increased penetration in under-represented parts of the world offers the company considerable potential for the future, chocolate head Bharat Puri has claimed.

Puri, senior vice president and global chocolate leader for the firm, told FoodManufacture.co.uk in this exclusive podcast that Mondelēz’s heat-resistant chocolate would help it to extend its reach in new and existing markets. These areas included many parts of Africa, Asia and India.

Mondelēz’s newly developed chocolate recipe, for which it filed a patent last year, enables products to routinely withstand temperatures of 35⁰C without melting. Experts at the company claim it will enable products to be stored and transported for longer without their quality suffering.

Mondelēz had already grown chocolate sales in India, and Bharat claimed it now held close to a 70% share of its chocolate market, increasingly driven by gift occasions such as Diwali. “In India, over the last five years on average we have grown business by 29% [compound annual growth rate].”

Listen to this podcast for more about what Puri thought were the main global trends driving chocolate consumption.

1 comment (Comments are now closed)

corporate diwali gifts

Chocolate gift packs and boxes are the best things to send on the festival of Diwali. Make it more special by sending Diwali gifts and chocolate to your friends, relatives and beloved ones.

Report abuse

Posted by robywilliams
22 October 2013 | 07h512013-10-22T07:51:21Z

Related products

Businesses can save money by making changes along the supply chain

Big cost savings from small supply chain changes

Helen Munday

Chief Scientific Officer, Food and Drink Federation

Food manufacturers can save money by being environmental

How to save money? Go environmentally-friendly

Richard Clothier

Managing Director, Wyke Farms

Brexit price rises could be stopped by retailing competition

Retailing competition could reduce Brexit cost impacts

Joanne Denney-Finch

Chief Executive, IGD

Food manufacturers must improve shopper experiences

Manufacturers and retailers must work together

Food and drink manufacturers need to work with retailers to help customers have “an experience” when...

Morrisons, Dairy Crest and ABF expected to report trading updates

Good news on the way for Morrisons: Shore Capital

Morrisons, Dairy Crest and Associated British Foods (ABF) are just three companies expected to...

Food and and drink manufacturing: Next Month’s News

Next Month’s News: our podcast preview

Welcome to Next Month’s News, the latest edition in Food Manufacture Group’s new podcast...

Food Manufacture’s new podcast: Next Month’s News

Next Month’s News: Food Manufacture’s new podcast

Welcome to Next Month’s News, the Food Manufacture Group’s new podcast that predicts what...

Turkey boss offers video advice to younger self

Bernard Matthews boss offers advice to younger self

After more than 40 years of industry experience, Bernard Matthews group technical director Jeremy...

Top food and drink trends 2016

2016 trends: Sports nutrition goes mainstream

Sports nutrition moving ‘beyond the athlete’ was among the top 10 trends for 2016...

Food firms must produce own energy

Food firms must produce own energy or become ‘uncompetitive’

Food and drink manufacturers must develop their own ways of producing energy in order...

Food firms ‘to get more control’ with new FSA plan

Food firms ‘to get more control’ with new FSA plan

John Barnes

Food safety consultant, Enmoore

Green food award winner on attracting younger talent to food

Ecotrophelia UK winner on attracting young talent

Food manufacturers could do much more to attract younger people to the industry, according...

Food safety conference to focus on latest food manufacturing tech

Safety conference to focus on latest industry tech

Richard Akkermans

Technology Director, Campden BRI

Organic tea maker’s new factory set to meet demand

Organic tea maker sets out 10-year vision

Mark Bagwell

Operations director, Wessanen UK

Food Manufacture Excellence Awards’ judges give tips on how to win

How to win a food manufacturing Oscar

Food Manufacture Excellence Awards (FMEAs) judges have urged companies entering the awards to include...

Food safety conference to prepare firms for earned recognition

Firms ‘must prepare for promising’ earned recognition

Food Manufacture’s food safety conference will arm delegates with the latest information on earned...

Nim’s Fruit Crisps boss on life after Brexit

Nim’s Fruit Crisps founder on life after Brexit

Nimisha Raja

Founder and ceo, Nim's Fruit Crisps

Tea boss on why Brexit is an export opportunity

Typhoo boss: Brexit is a grocery-wide export opportunity

Somnath Saha

Chief executive, Typhoo Tea

Coca-Cola boss on overcoming first impressions

Coca-Cola boss on overcoming first impressions

Jane Buckley

Operations director, Coca-Cola European Partners (Morpeth)

On demand Supplier Webinars

Sustainable snacking trends for 2017
William Reed Business Media
All supplier webinars