SUBSCRIBE

Breaking News on the Food and Drink Manufacturing Sector

Sectors > Confectionery

Exclusive interview

Mondelēz aims to boost chocolate penetration

1 comment

By Rod Addy+

18-Oct-2013
Last updated on 18-Oct-2013 at 14:04 GMT2013-10-18T14:04:29Z

Mondelēz is increasing its penetration of brands such as Cadbury in the global market
Mondelēz is increasing its penetration of brands such as Cadbury in the global market
Loading the player...

Mondelēz International’s heat resistant chocolate, new product development and increased penetration in under-represented parts of the world offers the company considerable potential for the future, chocolate head Bharat Puri has claimed.

Puri, senior vice president and global chocolate leader for the firm, told FoodManufacture.co.uk in this exclusive podcast that Mondelēz’s heat-resistant chocolate would help it to extend its reach in new and existing markets. These areas included many parts of Africa, Asia and India.

Mondelēz’s newly developed chocolate recipe, for which it filed a patent last year, enables products to routinely withstand temperatures of 35⁰C without melting. Experts at the company claim it will enable products to be stored and transported for longer without their quality suffering.

Mondelēz had already grown chocolate sales in India, and Bharat claimed it now held close to a 70% share of its chocolate market, increasingly driven by gift occasions such as Diwali. “In India, over the last five years on average we have grown business by 29% [compound annual growth rate].”

Listen to this podcast for more about what Puri thought were the main global trends driving chocolate consumption.

1 comment (Comments are now closed)

corporate diwali gifts

Chocolate gift packs and boxes are the best things to send on the festival of Diwali. Make it more special by sending Diwali gifts and chocolate to your friends, relatives and beloved ones.

Report abuse

Posted by robywilliams
22 October 2013 | 07h512013-10-22T07:51:21Z

Related products

Taylors of Harrogate reduces man hours

Taylors of Harrogate reduces maintenance downtime

Taylors of Harrogate has significantly reduced the maintenance downtown on its packaging lines after...

Graze: getting into retailers is hard

Graze ceo: ‘going from clicks to bricks isn’t easy’

Graze, the £68M turnover online snack manufacturer, had to make big changes to its...

Biscuit giant makes massive investment

Production continued at UB plant during £50M investment

United Biscuits’ £50M investment at its Harlesden facility didn’t stop production, despite major structural...

Bread hit hard by price wars

Bread is ‘price war casualty’ – FoB director

Bread is one of the biggest casualties of the supermarket price war, as retailers...

More convenience products for cereal sector

Boost convenience products to grow, says cereal boss

Changing consumer needs and an increasingly challenging market will continue to push cereal manufacturers...

Food and drink start-ups need better government backing

What start-ups need from a new UK government

More financial support must be given to food and drink start-ups by the next...

Bosch offers carton technology to make line changes simple

Bosch launches speedy carton machine

Breakfast cereal manufacturers and frozen pizza suppliers have access to cartoning technology that can...

Rise in premium sales an opportunity for food SMEs

Premium boom is a big opportunity for posh SMEs

More high-end food and drink start-ups are taking advantage of a boom in sales...

Food firms should prepare for pre-recession spending

Prepare for pre-recession spend – top economist

Food manufacturers should prepare for a positive three years ahead, as the changing economy...

 Mondelēz channels cash and 100 staff into Banbury

Mondelēz boosts coffee site staff

Mondelēz will take on an extra 100 staff at its Banbury, Oxfordshire, coffee facility,...

EU needs better veterinary medicines regulations

Better veterinary medicines regulations needed

Improved veterinary medicine regulations are needed urgently to help the EU safeguard food supplies...

2 Sisters features in our Good news, bad news roundup

2 Sisters Food Group leads our news roundup

2 Sisters Food Group features in our Good news, bad news roundup of the...

Food manufacturing news of the week

Premier Foods, fraud and recalls lead week’s headlines

Premier Foods creating 80 jobs with the opening of its new £20M production line,...

UK food industry more wasteful than France

UK lagging behind France on food waste redistribution

The UK food and drink industry is lagging behind France with the amount of...

Food industry headlines dominated by sales and jobs

Premier Foods, Müller and retailers make GWBW

Premier Foods, Müller Dairy, Iceland and Sainsbury all feature in negative news in the...

Food industry news of the week

Bread, Greencore and retailers make week’s top news

A potential growth fall for Aldi and Lidl and the impact supermarket price wars...

Cider firm’s investment pays off

Investment brings more control for Aspall

Cider manufacturer Aspall’s widespread investment programme has helped it gain more control over its...

How food firms could save energy

Top three energy tips for food firms

Food manufacturers could cut their energy costs by operating more energy efficiently, avoiding production...

Food manufacturing good week/ bad week

Dairy Crest, Nestlé and campylobacter top week’s headlines

Dairy Crest, Nestlé and campylobacter all feature in this week’s edition of Good Week/...

Poultry company’s bug blasting to start commercial-scale operations

Faccenda’s steam tool cuts campylobacter by 80%

Faccenda Foods has achieved 80% campylobacter reductions in its whole chickens and plans to...