10.men
The rise of single male households and an ageing population were the top two of 10 key food and drink trends that will dominate the food industry this year offering opportunities for manufacturers, according to the influential Chicago-based Institute of Food Technologists (IFT).
The Men in the aisles trend reflected the rise in single male households, we reported last month. Men now accounted for 43% of primary shopping and 46% help with food preparation, according to research conducted by the Food Marketing Institute (FMI) last year.
Food claims related to sodium content were very important to 56% of male shoppers, according to research conducted by Packaged Facts.
That was followed by claims related to sugar content, calories, total fat, trans fat, cholesterol, saturated fat and protein.
Grey matters highlighted the fact that by 2019, half of the US population will be more than 50 years old. This segment of the population will account for more than half of all consumer product spending, based on IRI research conducted in 2014.