Phoebe Fraser

Phoebe Fraser is the news editor at The Morning Advertiser, having recently joined from MCA where she covered the wider hospitality sector. With a background in sustainability and cellular agriculture, she brings an informed view of how pubs are responding to changing consumer habits and environmental challenges. Her reporting covers topics from investment and innovation to pub operations and future trends across the on-trade. Particularly drawn to the culture of gastropubs and community locals, Phoebe enjoys exploring how pubs bring people together and reflect wider shifts in society. Outside of work, she’s usually cooking for friends or enjoying a spicy Marg.