Deniz Ataman

Deputy Editor – North America

Deniz Ataman is the deputy editor of FoodNavigator-USA. With over a decade of experience in multi-media journalism, Deniz worked across different industries including food, beverage, flavor, fragrance, cannabis and music. She holds a BA in psychology from the University of Virginia.

All stories

Mars predicts a future of automated and immersive retail

06-Oct-2026

By Deniz Ataman

Agentic technology is increasingly shaping what consumers expect from their shopping experience as household staples are relegated to automated replenishment while immersive spaces are designed to drive discovery and spotlight viral trends

California signs voluntary non-UPF label into law

28-Sep-2026

By Deniz Ataman

Gov. Gavin Newsom’s signing of AB 2244 into law creates the first state-backed, voluntary label for non-UPF qualifying products, amid a pending federal UPF definition

UPF meta-analysis lands as industry debates definitions

23-Sep-2026

By Deniz Ataman

UPF risks mount, but safe consumption levels remain unclear amid divided definition debate

PepsiCo bets on healthier versions of legacy brands

20-Aug-2026

By Deniz Ataman

PepsiCo cuts sodium and sugar, while betting on fiber and protein