McVitie’s owner Pladis takes profit hit despite revenue rise

Man checking biscuits
Pladis has cited strong economic headwinds as an obstacle to profit. (Pladis)

McVitie’s owner Pladis reported a mixed performance in 2025, with operating profit falling despite overall revenue rising.

The British confectionery and snacking manufacturer reported revenue growth of 1.2% to £3.27 billion, up from £3.23 billion in 2024.

Based in London, the firm owns several confectionery powerhouses, including historic biscuit brand McVitie’s, as well as Ülker and Godiva.

Highlighting the challenges faced by the business during the year, Pladis’ operating profit fell 12% to £301.6 million, down from £344.4 million in 2024.

This reflected, the firm said, “a demanding year for the wider food industry, shaped by commodity inflation, currency volatility and macroeconomic headwinds.”

Pladis’ EBITDA also fell 4% to £473.7 million, from £494.5 million in 2024, while working capital requirements increased during the year, contributing to lower cash generation. Net debt stood at £1.028 billion at year-end, an increase of 14% on 2024 due to refinanced loan agreements.


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The business invested £100.5 million in capital expenditure during 2025 to strengthen capacity, productivity, efficiency and resilience across its operations. This included a £68 million programme across UK bakeries producing brands such as McVitie’s, Jacob’s and Carr’s.

Sridhar Ramamurthy, chief financial officer at Pladis, said: “Pladis delivered a resilient performance in 2025, growing revenue to £3.3 billion and maintaining market-leading positions in the UK, Türkiye, Saudi Arabia, Egypt and elsewhere.

“This reflects the enduring strength of our branded portfolio and the focus and commitment of our teams around the world. It was achieved in a year that tested every part of the food industry – from commodity inflation and currency volatility to broader macroeconomic headwinds.

“Our private, family-owned structure gives us the freedom to take a long-term view, beyond the reporting cycle. That perspective shapes how we invest in the business: in 2025, we invested £100 million in capital expenditure to support efficiency, capacity and resilience, while continuing to innovate across our priority brands.

“We are building from a strong commercial platform and our priorities remain clear: to keep building our brands, bring innovation to scale, accelerate digitalisation and manage cost, cash and capital with rigour. That combination of long-term investment and financial discipline is central to strengthening our competitiveness and creating value over time so that we can continue bringing happiness with every bite.”