The new range will combine “traditional” meat with plant-based pea protein and will be available for purchase in Lidl stores from 18 September.
This hybrid offering will contain at least 20% more protein than its regular counterparts, says Lidl, and has been designed to tap into the growing demand for higher-protein products from the British public.
According to Lidl, 51% of consumers say cost is the biggest barrier to following a high-protein diet.
As such, Lidl’s latest selection aims to give shoppers cheaper, more accessible high-protein options.
The range will be centred around “everyday favourites”, including beef mince, meatballs, quarter pounders and sausages, and will feature items priced from £1.99.
Lidl says it is currently the only UK retailer to set a protein split target, committing to increase plant-based options to 25% of its total protein offering by 2030.
The grocer adds that this strategy aligns with research from the EAT-Lancet Planetary Health Diet (PHD), which highlights the importance of increasing plant-based protein consumption to support both human and planetary health.
Leading the range, the High Protein Cumberland Sausages (£1.99) will deliver up to 50% more protein than “traditional equivalents”.
Everyday core offerings will include High Protein Beef Mince 5% Fat (£4.79) and High Protein Beef Mince 10% Fat (£3.99).
Completing the line-up will be High Protein Quarter Pounders (£2.99), High Protein Meatballs (£2.79) and High Protein Pork Sausages (£1.99).
Richard Bourns, chief commercial officer at Lidl GB, commented: “Demand for high-protein products is soaring, but price often remains the main barrier for shoppers. Our market-leading hybrid meat range blends British meat with plant protein to deliver at least 20% more protein than traditional alternatives at unbeatable Lidl prices.
“Crucially, we’re bringing our Planetary Health Diet commitments to life right at the shelf edge, by creating high quality, innovative solutions to deliver on health, sustainability, and value without compromise. As the only GB retailer setting a protein transition target, we’re ensuring that healthy, sustainable choices are truly accessible to everyone.”
