Protein is everywhere – in cereal, bread, ice cream; it’s even being served in our refreshments. Make mine an espresso proteini!
What once started out as a somewhat bland shake for serious athletes, has shifted into a mainstream phenomenon. Today, Lumina Intelligence figures show that 43% of consumers seek high-protein food.
Unlike some ‘trends’, protein has shown longevity; lending itself naturally to today’s hot ticket items (think cottage cheese and other forms of natural protein), and in other ways contorting itself to fit them (hello, protein foam on your latte).
It’s been years of this - countless iterations of protein packaged up in new (and some not so new) ways. The question is how much longer can this bubble continue to stretch before it makes a spectacular pop?
What’s next for protein?
In our next webinar sponsored by Coperion and Ulrick + Short, Food Manufacture brings together four leading voices to explore the future of protein.
Delegates will gain an understanding of how consumer expectations are evolving, where the category is heading next and why, and how to win in this competitive landscape.
Lumina Intelligence’s insight lead, Flora Zwolinski, will kick the session off, guiding attendees through the latest trends backed by Lumina’s proprietary data.
Following this, she will be joined by experts from THIS!, The Protein Ball Co., and Danone to discuss the topic further; diving into areas such as innovation, GLP-1s and types of protein.
Meet the panel
Natalie Carnachan is the head of category and commercial planning for Danone North Europe’s dairy division. She brings over 13 years’ experience building retail partnerships across UK and global markets in grocery and category roles.
Kelsey Kanyuck is the principal scientist at THIS where she leads the innovation of next-generation plant-based foods through functional ingredients and technologies.
At THIS, she brings scientific rigor and creative thinking together to push the boundaries of what plant-based food can be, designing products that deliver exceptional taste and texture without compromise.
She is passionate about creating plant-based products that not only delight consumers but also contribute to a more sustainable and nutritionally positive food system.
Matt Hunt is a healthy snacking entrepreneur who founded OLOVES, selling over 70 million bags worldwide. He has appeared on QVC and Dragons’ Den, and today co-leads The Protein Ball Co., as its co-founder and CEO. The manufacturer rolls out 250,000 natural protein balls each day in Worthing, exporting to 15 countries.
As insight lead at Lumina Intelligence, Flora Zwolinski works closely alongside some of the biggest brands across FMCG and Nutrition, interpreting data, generating insight and helping businesses with their key strategic decisions. Fuelled by a passion and curiosity for consumer behaviour, she crafts compelling narratives to tell a story from complex data sets.
Specialising in nutrition, health, food and drink, she has spoken at leading industry events including Positive Nutrition, Future Food Tech and MCA’s Pub, Food to Go and Restaurants Conferences as well as contributing to articles in MCA News, hosting panels and the Market Pulse podcast.
Fancy tuning in? Register for The Protein Boom now.