London is set to see an array of household brands such as Aunt Bessie’s, Kikkoman, and Lurpak become ice cream as part of a summer concept store.
Running until 16 August, this marks the fifth year of the Anya Hindmarch Ice Cream Project. For 2026, Premier Foods has partnered with the project again, launching Paxo Sage & Onion Stuffing and OXO beef flavoured ice creams.
The ice cream duo, along with a selection of others, are limited-edition and can be experienced at the Anya Hindmarch store in London.
Mark Alldred, global marketing director at Premier Foods told Food Manufacture: “We’re really excited to be involved with the Anya Hindmarch Ice Cream Project for another year. Following the fantastic response to last year’s collaboration, it’s great to be back, bringing our much-loved brands to life in an unexpected and engaging way.
“This year’s collection includes a Paxo Sage & Onion Stuffing-inspired ice cream and an OXO Beef flavoured ice cream, alongside other imaginative flavours from well-known grocery brands.
“The project celebrates Britain’s best-loved household brands through a playful, limited-edition range that sparks conversation, delights curious food lovers and highlights the enduring role these iconic products continue to play in British food culture.”
