Since the pandemic expectations around health have shifted significantly.
Health has moved from being a differentiator to almost a baseline expectation; with manufacturers now operating in an environment where definitions of ‘healthy’ are increasingly complex, contested, and ever-evolving.
We’re seeing sustained reformulation pressure and ongoing regulatory change shaping what can and can’t be positioned as healthy. At the same time, ultra‑processed foods (UPFs) have been thrust into the spotlight, driving renewed interest in ‘clean’ labels and shorter ingredient lists – despite persisting confusion around what a UPF actually is.
Layered on top of that is the rapid rise of weight‑loss drugs, which is already starting to change consumption patterns in ways we’re only beginning to understand.
For today’s food and drink manufacturers, the challenge isn’t just keeping up with pacy individual trends, it’s understanding how they interact, what they mean for long‑term product strategy, and where to invest in order to remain competitive as the health landscape evolves.
Our upcoming webinar, Are you ready for the healthy consumer, will not only unpack the biggest health trends driving the sector, but we’ll explore how these sit alongside science, regulation and real‑world product strategy.
Attendees will gain an understanding of how they can best prepare for what comes next.
Meet the four-strong panel of experts who will join Food Manufacture for the informative and lively discussion.
Meet the panel
Flora Zwolinski
Flora Zwolinski is the insight lead at Lumina Intelligence and works closely alongside some of the biggest brands in FMCG industry, interpreting data, generating insight and helping businesses with their key strategic decisions.
Specialising in food, drink and nutrition, Zwolinski is a seasoned industry speaker and will open the session with a data‑driven look at how health perceptions, purchasing patterns and priorities are changing – and what that means for manufacturers.
Lauren Woodley
Lauren Woodley is head of nutrition and sensory science at Nomad Foods, Europe’s leading frozen food company which owns brands including Birds Eye in the UK. An award-winning nutritionist, she is a recognised thought leader on topics including healthy innovation, product reformulation and the nutrition policy landscape.
Jon Walsh
Jon Walsh co-founded Bio&Me in 2019 alongside gut health specialist Dr Megan Rossi. With over 30 years’ experience in commercial and marketing roles, he has worked on some of the UK’s most iconic FMCG brands, including global names at Procter & Gamble and Nestlé.
For early birds, you can also hear Walsh on BBC Radio 5 Live’s ‘Wake up to Money’ as one of the show’s talking heads every now and then, where he shares business insights and perspectives from the front line of food and drink.
Angie Jefferson
Angie Jefferson is a registered nutritionist and Dietitian. After gaining her qualifications from Kings College, London, she worked in various positions in the NHS and discovered her passion for nutrition’s essential role in public health and disease prevention.
Since setting up her independent consultancy in 1998, Jefferson has supported a wide range of industry clients, NGO’s and charities in the translation of complex nutrition science into everyday healthy eating. She joined the British Nutrition Foundation in 2025 and works as a strategic projects manager with the food systems transformation team.
You can sign up to watch the webinar, Are you ready for the healthy consumer, here.
