By partnering with the Silicon Valley-based business, the UK’s largest supermarket is aiming to better reward customer loyalty.
Through the collaboration, Tesco said it will look to capitalise on Adobe’s AI and agentic AI capabilities to better interpret and anticipate customers’ needs.
Tesco’s goal is ultimately to offer its frequent shoppers a more personalised and “helpful” experience as they navigate its stores and website.
According to the grocer, customers will be supported with “helpful, personalised prompts that offer individual recommendations, ideas and deals”, as it looks to improve the overall shopping experience.
By harnessing Adobe’s technologies, Tesco aims to make its Clubcard offers feel “even more relevant and useful” to individual customers.
With more than 24 million Clubcard households, Tesco operates one of the largest loyalty and rewards schemes in UK retail, with millions of customers already receiving personalised offers, product recommendations and recipe ideas.
“At Tesco, we want customers to feel that the more they use their Clubcard, the more use it is to them,” said Becky Brock, Tesco group customer digital transformation director.
“Working with Adobe, we can be even more responsive to the needs of shoppers. We can act in the moment, getting the right messages, savings or ideas to the right customers, just when they need them.”
She continued: “Our focus is always on finding ways to surprise and delight our customers, and the partnership with Adobe gives us more ways to do that, using AI to benefit our customers with shopping experiences that are genuinely personalised, convenient and helpful.”
The launch of the so-called ‘Tesco x Adobe Innovation Lab, will see the software company’s engineers work alongside Tesco’s technology team to support experimentation and innovation in AI-driven personalisation.
In turn, Adobe will support Tesco’s “creative output” with technology that can rapidly produce on-brand content at scale, in a bid to drive marketing performance.
Nathan Hancock, vice president and managing director, UK, Ireland, Middle East and Africa at Adobe, added: “The combination of Tesco’s unmatched customer relationships and Adobe’s AI capabilities is a genuine step-change for modern retail personalisation.”
“Few retailers anywhere in the world have built the depth of trust and knowledge that Tesco has, and together, we can connect that foundation with AI-powered solutions that deliver smarter journeys and more personal customer experiences at an unprecedented scale.”
