The £2.8 million Series A funding round secured by Tonic Health includes investment from leading investors in the consumer sector such as, industry veterans Nigel Wray (previous investments include Dominos Pizza) and Tom Singh (founder of fashion brand New Look), as well as Side by Side Partnership, and Rubix Partners.
Sunna Van Kampen founded Tonic Health in 2019 following constant winter colds and a frustration over the effectiveness of other supplements in the market.
Tonic Health products are said to be sugar-free with no artificial sweeteners and fillers, and offered at a competitive price point of 45p per serving.
Since its inception, the London-based supplement start-up has been growing fast, having experienced 3x year-on-year growth two years running. This has accelerated by its strong social presence at more than 50 million monthly views and 1.3M followers. The brand is now listed in major retails including Tesco, Sainsbury’s, Asda, Morrisons, Boots and Ocado.
Commenting on the news, Kampen said: “The UK’s nutritional health is in crisis. Ultra-processed foods have flooded our diets, and while they may be cheap and convenient, they are severely lacking in the nutrients our bodies need to function.
“At Tonic, we are addressing this with clinically backed, high-dose nutrition that is clean, affordable and accessible for both kids and adults at 45p a day. Everyone deserves better health, not just those who can afford luxury supplements priced at £2 per serving.”
This recent investment will be used to launch new products, expand retail footprint, and double down on Tonic Health’s ‘content-first’ approach to consumer health.
The company is now gearing up towards three new product launches and Kampen has revealed a major retailer launch will be happening this September.
With increasing demand for effective, transparent health solutions, Kampen says he is set on becoming a category leader in both supplements and the wider nutrition and wellness landscape.
‘Great brand building’
Kampen has amassed a strong social following with his health-related content.
His videos are vocal on the subject on ultra processed foods and transparency, and have created waves among consumers, helping to drive the ever-growing online health movement.
Offering analysis over Linked In, Louis Bedwell, business unit lead at the Future Food Movement, said the brand’s approach is very “interesting”.
“Founder Sunna van Kampen has built a 90 million view audience by talking about the food system. Ultra-processed foods. Supermarket incentives. Kids’ nutrition. The content tackles the system but routes to a product.
“It works because it creates urgency, not just awareness. It gives people a reason to care and a reason to act. Will we see more of this as consumer scrutiny grows?”
“I’m a massive fan of how Sunna van Kampen and the Tonic Health team are educating millions of people to make simple better health choices,” responded Kieran South, co-founder at challenge brand accelerator firm, North Star.
“We should all know about the examples highlighted yet so many of us rarely do and the recommendations Sunna calls out can have a meaningful compound impact...but rather than leaving this as theory they have a ready made solution with the Tonic range. Great brand building through meaningful content that solves problems for many.”
