For more than 20 years, Nottingham-based Freshcut Foods has supplied ingredients to global foodservice brands, food manufacturers and recipe box providers.
Employing more than 320 members of staff across three facilities, the business specialises in turning vegetables and other carbohydrate-based foods into a range of products for its customers.
Now the plant-based ingredients company has embarked on a new era, unveiling its rebrand to ‘Natural Innovations’.
Matt Wood, CEO of Natural Innovations, explained that the change comes at a pivotal time for the business as it aims to focus further on innovation, research and development of new products for a forward-thinking food industry.
“After more than two decades of successfully growing Freshcut Foods, this new approach is a natural evolution of our company, reflecting our ambition for growth, commitment to innovation, investing in our people and technology to support this, and our vision for the future,” he said.
“While our look and name may be different from today, our excellent standard of service and core values remain the same, with innovation at the heart of what we do. Our new brand will better showcase our ability to innovate with natural, plant-led ingredients and demonstrate the added value we bring to current and future brands we partner with.”
Some of Natural Innovations’ major projects over recent years have included developing bespoke kitchen-ready ingredients and menu solutions for the food sector, including leading restaurant chains, retail brands and recipe box providers.
This news follows the company selling a majority stake of its business to independent firm Flywheel Partners for an undisclosed sum.
