The company said that as well as recruiting for 80 new roles including production and warehousing it has also introduced new equipment and additional shifts to cope with demand. The equipment, which was recently installed coincides with the factory moving to a 24/7 operation.
As well as producing Linda McCartney’s it also supplies Unbelievable ALT.branded products as well as manufacturing a number of private label lines for major UK retailers.
Nadine Maggi, managing director at Hain Daniels said: “The additional shifts and the investment in highly innovative equipment at our Fakenham plant will allow us to continue to push the boundaries of what is possible when it comes to meat-free options and will mean we can cater for increasing consumer demand for meat-free products.
“We’ve seen strong year-on-year growth in meat-free products and this will provide us with a launch pad to drive further sales in the category and build on the wealth of knowledge and experience that already resides on the site.”
Joe O’Hara, site general manager, added: “We’re all very excited about the plans to create new jobs in the local community. This new equipment will allow us to innovate and grow our business so we can continue to delight our customers with food that tastes great and is made with care and compassion.”
The Fakenham site currently employs more than 400 staff. The new shift pattern will create 80 additional roles including team leaders, quality auditors, production operatives, warehouse operatives and trainers.
The Hain Daniels Group has a portfolio of brands including New Covent Garden Soup Co., Sun Pat, Linda McCartney’s under licence, The Unbelievable ALT. and Farmhouse Fare, amongst others.