Established in Hamburg in 2013 by Anne and Stefan Lemcke, Nestlé’s divestment of Ankerkraut is said to be based on a “common understanding of Ankerkraut’s future needs and positioning”.
Given changing markets, both sides believe this move will provide the brand with the “additional entrepreneurial leeway” needed to drive its future development with more flexibility and speed.
“The cooperation has always been constructive, trusting and characterised by common goals. In this sense, we support the founders’ desire for greater entrepreneurial independence,” commented Alexander von Maillot, CEO of Nestlé Germany.
The transaction of these shares follow Nestlé’s ongoing simplification strategy – with the business identifying areas that are detracting from growth and those which are accelerating it.
The FMCG giant has already dropped its ice cream business, is gearing up to sell a 50% stake in its water division, and looking to sell Blue Bottle coffee.
For Ankerkraut, Nestlé says both parties want a smooth transition and to ensure continuity for employees, business partners and customers.
“Ankerkraut is more than a company for us - it is our life’s work,” added the Lemckes.
“We have learned a lot in recent years and would like to thank Nestlé for the constructive cooperation. Now we are looking forward to developing the brand ourselves again and opening a new chapter for Ankerkraut.”
Ankerkraut employs around 160 people and has a 500+ strong product range including spices and spice blends, teas and accessories. Its products are sold online via its store and Amazon, and across food retailers and specialist retailers in Germany, Austria and Switzerland as well as in the Ankerkraut stores in Hamburg and Bochum.
Financial details of the transaction have not been disclosed.
