Unilever ice cream Twister launch is first in decades

By James Ridler contact

- Last updated on GMT

Twister 3ster is the first new design in the range since its launch in 1982
Twister 3ster is the first new design in the range since its launch in 1982

Related tags: Npd

Unilever has launched its first new design for the iconic Twister ice cream snack since it was launched almost 40 years ago.

The new Twister 3ster combines three flavours – vanilla, strawberry and mango – into a new twisted design set apart from the original product. It’s the first time a new design for the Twister range has been launches since its debut in 1982.

Available as a single stick (RRP £1.10) or in a multipack of five (RRP £2.20), the 3Ster is available through Asda, Sainsbury’s and Tesco, with plans to soon be on sale through online retailer Ocado.

Responsibly made for kids

The new launch is in line with Unilever’s ‘responsibly made for kids’ promise, a commitment to not directly advertise its ice creams to children under 12, keep products under 110kcal and contain less than 12g of sugar and to stop using cartoon characters. 

Commenting on the launch of the responsibility promise last month, executive vice president of the global ice cream category Matt close said: “We at Wall’s believe that everyone deserves a little joyous treat from time to time and we strive to offer something for everyone.

“Our promise is a genuine commitment to make and market products to children responsibly. It is the promise of better ice cream and healthier, happier children. Both now and in the future,”​

Meanwhile, Easter egg launches, fudge selection boxes and spreadable vegan cheeses all feature in our round-up of the latest food and drink product launches this month, featured in this photo gallery.

Related topics: NPD

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