Clearly Drinks acquires Revolution Waves

Founded by entrepreneur and former international rugby player Charlie Simpson-Daniel and Dan Norton in 2017, Revolution Waves is now listed in more than 100 UK schools, plus regional Tesco and Asda stores. With every purchase, 2p is donated to catering departments in schools to support managers with the task of educating students on the importance of diet and exercise.

Boasting a range of four core flavours of raspberry, cherry, cranberry and lemon & lime in 500ml bottles, Revolution Waves aims to promote a healthier lifestyle with its sugar-free, low-calorie recipes.

Commenting on the acquisition, Simpson-Daniel said: “I’m absolutely delighted with the investment Clearly Drinks has made in Revolution Waves. The firm has an incredibly passionate team and we have a shared vision to take the brand to the next level.”​

Portfolio of water brands​

The acquisition comes as Clearly Drinks continues to expand its national portfolio of successful and differentiated brands in the water segment following private equity firm NorthEdge Capital’s investment in 2017.

Mick Howard, chief executive of Clearly Drinks, said: “We’re extremely pleased to welcome Revolution Waves to the Clearly Drinks brand having worked with them for three years. ​

“Charlie and the team have done a fantastic job in promoting the brand in the UK and its dedication to giving back to education is something that we really admire. We intend to continue the hard work over the coming months and expand the product reach even further than before.”​

Committed to acquiring further brands​

Lloyd Williams, director at NorthEdge Capital, said: “Revolution Waves is a great fit for Clearly Drinks and complements the existing brand base well. NorthEdge are keen to continue to back the strategic vision of the team at Clearly Drinks and remain committed to investing further in acquiring brands that fit with the culture, ethos and unique proposition that the company has developed.”​

Over the past 12 months, Clearly Drinks has invested in talent across the business with 37 new roles introduced, bringing the firm’s headcount to 113. Investing in people and processes has enabled the team to increase production by 25%, with the plant now producing more than one million litres of product a week.