Chutneys 'go natural' in time for Christmas market
The launch will include seven chutneys made using the traditional open-pan cooking method. There will be four new flavours, including Hot Chilli & Red Pepper Chutney, and Moroccan Spiced Chutney and new recipes for three existing flavours, including Ploughman's Plum Chutney and Caramelised Red Onion Chutney.
The range will retain its trademark square jar but new clear labels will allow consumers to see the natural colour and texture of the products. The use of script typeface will give an artisan feel to the range, while tamper tags will carry serving suggestions and 'natural ingredients' will be stamped around the lid.
"Our research revealed a growing demand for products that taste as good as home-made using natural ingredients and traditional cooking methods," says marketing director Grahame Wright. "We're filling a gap in the premium mainstream market."
EPC says the £31M chutney category has grown by 4% in the past 12 months and is targeting Christmas shoppers.
Contact: English Provender Co
