3. Mondelēz International buys Cadbury biscuit licence
The third top story came from our August report of Mondelēz International buying the Cadbury biscuit licence from Burton’s Biscuit Company, in a much anticipated £200M deal.
This allowed Mondelēz to manufacture, market and sell Cadburybranded biscuits, including Cadbury Fingers and Cadbury Animals. Burton’s Biscuit said the sale would allow it to grow in other areas of the biscuits sector.