Dessert company hires commercial director
Gü Puds has appointed Richard Hollingdale – former trading director for Dairy Crest – as its new commercial director.
Hollingdale will be responsible for opening new channels and routes to market to accelerate growth across Gü’s core markets: UK, France and Germany.
Having spent 25 years in the food industry, Hollingdale has served as executive director for First Milk, as well as sales and marketing director for cheese manufacturer Joseph Heler.
Hollingdale said: “Gü Puds is a unique brand that has a first-rate emotional connection with its consumers.”
“It’s the market leader, but it has bags of potential to grow. My remit is to increase Gü’s visibility and availability so more people than ever can experience our indulgent range.”