New popcorn flavours from crisp maker
The London Crisp Company is broadening its product portfolio with the introduction of a range of flavoured popcorn.
The new flavours are all based on ‘urban tribes’: lightly salted ‘City Slicker’; sweet and salty ‘Hi-vis Vester’; sour cream and black pepper ‘Yummy Mummy’; and caramel and expresso ‘Hoxton Hipster’.
The new Popcorn flavours will be available in Tesco stores, initially as part of the Tesco meal deal across the UK from October.
“The popcorn market is growing so quickly, it was the obvious next step for us,” said ceo Tom Lock.
“The health credentials of popcorn allow us to tap into new channels and we fully expect our new popcorn to double our business over the next six months.”