Müller’s new flavours
Müller has added two new flavours to its FRijj brand of milkshakes. The new variants expand both the firm’s FRijj core range and its 40% Less Sugar range, launched last year.
FRijj Loaded Choc Orange featured swirls of orange and chocolate on its packaging to attract new customers and add more “excitement” to the ready-to-drink flavoured milk market, said Müller.
Mango & Passionfruit flavour FRijj was launched into the brand’s 40% Less Sugar range. Müller claimed the flavour combination “proved to be very popular in recent customer trials”.