Protein the ‘most trustworthy’ nutrient
In April, we learned that protein had emerged as the most trustworthy nutrient for consumers globally, in response to a barrage of conflicting dietary advice surrounding fats and carbohydrates.
The revelation followed research from Mintel, which showed consumers in four key global markets were turning to the protein as a trusted weight management aid.
Protein increase
A significant number of those surveyed by Mintel had increased their protein intake in 2014, when compared with 2013.
A quarter of Chinese and US consumers said they were eating more protein than the year before and 13% and 12% of UK and German consumers respectively had also increased their protein intake.
Similarly, the percentage of global food and drink products making a high-protein claim increased by 17% between 2010 and 2014, said Stephanie Mattucci, global food analyst at Mintel.