Brands must target occasions, consumption, says Premier Foods
Premier’s boss Gavin Darby revealed the firm was targeting eating occasions and changing shopper habits in order to boost sales of its brands, in an exclusive video interview for FoodManufacture.co.uk at the IGD 2014 Conference in London.
Watch our exclusive video with Darby to find out why he felt a “radical seismic change” in shopper behaviour would benefit branded food manufacturers.
In the video, he also revealed the importance of adapting product packaging to different retail environments and gave an update on the £20M investment at Premier’s Mr Kipling plant.
