Healey’s rattles up support for Boardmasters
Cornish cider firm Healey’s signed a two-year sponsorship deal with the UK’s largest surf and music festival, Boardmasters, this summer.
Its Rattler brand is one of the principal sponsors for the festival, which takes place between August 6 and 10, 2014 in Cornwall, and includes acts such as Chase and Status, Snoop Dog and Bastille.
Joe Healey, commercial director at Healey’s said: “The festival and Rattler brand have such a great synergy that a two year partnership makes absolute sense. Last year we sold 65,000 pints of Rattler and with the festival selling an extra 10,000 tickets this year we’re predicting that we might even reach 80,000 pints.
“When we launched Rattler 4% at last year’s event we had the on-trade and festivals in mind and we’ve been really pleased with how it’s performed. It’s a great session cider, perfect for our outdoor events.”