"Nicholas Robinson is an accomplished editorial leader and content strategist with over 15 years of experience shaping digital storytelling across the food, drink, and FMCG sectors. Currently serving as Global Audience & Content Editor, Nicholas drives premium content strategy and audience growth across international markets, working at the intersection of editorial innovation, UX, and commercial insight. Previously, Nicholas held senior editorial roles at The Grocer and FoodNavigator, where he led large teams and transformed digital content strategies to deliver measurable audience and revenue growth. His career spans both journalism and agency-side leadership, including a tenure as Account & Content Director at Cirkle, where he developed high-impact campaigns for brands like Ferrero, Heineken, and Fox’s Burton’s Companies. Nicholas is known for launching and revitalizing influential industry brands such as Top 50 Gastropubs, Top 50 Cocktail Bars, and BOAT Business, and has spoken at major industry events as a thought leader in content strategy and digital publishing. "

All stories

M&S boss tackles campylobacter

By Nicholas Robinson

Campylobacter has plagued poultry products in the UK for years, but Marks & Spencer’s director of food technology Paul Willgoss has a five-step plan to help tackle the bug, he tells Nicholas Robinson.

Taylors of Harrogate invests for tea time

By Nicholas Robinson

Yorkshire-based Taylors of Harrogate is steeped in history, but that hasn’t stopped the firm from investing in facilities, factory manager John Hennighan tells Nicholas Robinson

No bugs in new red colouring

By Nicholas Robinson

A fermentation process to produce the natural red pigment carmine has been developed by Chr Hansen.

IBS health claims approval

By Nicholas Robinson

Lesaffre Human Care, the northern France-headquartered manufacturer of bacteria-based health ingredients, has received health claims approval from the Canadian Health Authorities (CHA) for its product Ibsium, which helps to relieve the symptoms...

Graze the new ‘kids’ in America

By Nicholas Robinson

Few food firms would chance a US launch after being around for just five years, but Graze boss Anthony Fletcher explains to Nicholas Robinson why it was a matter of urgency for the online company