Archives for August 17, 2026

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ASA ruling on blurred reviews reveals strict criteria on claims

ASA ruling on blurred reviews reveals strict criteria on claims

By Olivia Haslam

A new ruling from the Advertising Standards Authority (ASA) over The Turmeric Co.’s use of blurred customer testimonials reinforces the agency’s strict stance on disease claims, reminding the industry that even implied treatment claims are off-limits.

Protein gold rush faces reckoning

Protein gold rush faces reckoning

By Karsten Smet

The industry’s biggest success story is becoming a major supply chain challenge, writes ACI Group’s CEO Karsten Smet.