Lucrative seniors market ripe for new food products
Food firms are failing to exploit the lucrative ‘seniors’ market and are instead focusing on new products launches for the cash-strapped under 35s.
Food firms are failing to exploit the lucrative ‘seniors’ market and are instead focusing on new products launches for the cash-strapped under 35s.
A Suffolk food firm claims its £23,500 fine for making false claims about the ingredients in its pesto was “heavy handed” and “wasted public money”, adding that Cambridgeshire County Council backed its view.
Food manufacturers have promised to add more fruit and vegetables to ready meals, as part of the Public Health Responsibility Deal (PHRD) pledge.