The move will see the Corn Flakes and Rice Krispies producer provide financial support to UK farmers through a large-scale wheat sourcing programme.
The initiative will be adopted across 100% of Kellogg’s UK-based wheat production and has been designed to drive the take-up of regenerative agriculture across the UK market.
Through a five-year partnership with regenerative agriculture specialist Soil Capital, Kellogg’s will work with 25 wheat farmers across almost 4,000 hectares of UK farmland, providing guidance and financial incentives to growers.
Kellogg’s says farmers will also have access to tools that combine field data, soil measurements and satellite monitoring to track selected indicators over time.
Dean O’Brien, Kellogg’s UK general manager, said: “At a time when UK farmers are facing challenges, from unpredictable weather, to pressure on productivity, we’re proud to support wheat growers to adopt practices intended to strengthen the resilience of their farms.
“We’ve been at British breakfast tables for over 100 years and we know that we couldn’t do that without the passion and commitment of British Farmers to provide the quality ingredients we need to make our iconic cereals.”
Early programme data from the 2025 harvest shows that, for participating farmers, direct drilling, one of the core practices used to improve soil health and farm resilience, increased across the total farmed area by 13.84%, while direct drilling on wheat-growing land increased by 56.06%.
According to the Michigan-based cereal manufacturer, the programme will help strengthen UK wheat supply chain resilience and support progress towards its climate-related objectives. Agriculture accounts for around two-thirds of Kellogg’s Scope 3 greenhouse gas emissions.
Chuck de Liedekerke, chief executive and co-founder of Soil Capital, added: “Farmers know their land better than anyone.
“Our role is to give them the agronomic insight, reliable measurement and the right incentives to make the transition both practical and worthwhile.”
