The Karlstad-based firm has named Anneli Ellsäter, formerly of Flora Food Group, as its new CEO, replacing the outgoing Anders Fredriksson.
Ellsäter will take up her new role on 1 October, when Fredriksson will depart for local fast-moving consumer goods (FMCG) group Humble.
She joins after a five-year spell at Flora Food Group, where she spent the last two years as global vice-president after initially joining as managing director for the Nordics and Baltics.
Her appointment marks the first time in Löfbergs’ 120-year history that the company will have a female CEO.
Earlier in her career, Ellsäter spent almost 14 years with US consumer goods giant Procter & Gamble before holding roles at telecoms company Telia and recycling technology firm Tomra.
Fredriksson leaves Löfbergs after five years with the coffee producer, having previously led Swedish dairy company Norrmejerier. He also served for eight years on the board of the Swedish Food Federation.
Kathrine Löfberg, chair of the board of Löfbergs, said: “We are very pleased to welcome Anneli to Löfbergs. She brings the international experience, commercial expertise and ability to lead changes needed to take the next step in our development.”
“At the same time, she is a warm and engaging leader who builds strong teams and helps people grow. Her experience and leadership are a good fit for Löfbergs, and we are confident that she will make a strong contribution to our continued development.”
Founded in 1906, Löfbergs began operating internationally in 1993 and now generates approximately 50% of its sales outside Sweden.
In addition to Sweden, the company operates in the UK, Denmark, Norway, Finland and the Baltic states (Estonia, Latvia and Lithuania). It is also investing in Poland.
Ellsäter said: “Löfbergs is a company that many people know and have a connection with. At the same time, it is so much more than a coffee brand. There is a strong company culture, a clear commitment to sustainability, and a long-term perspective that I find very inspiring.
“I look forward to getting to know the business even better and, together with our employees, customers and other partners, continuing to develop the company.”
