Gnome Ranger is a new children’s lifestyle brand with plans to expand beyond sauces into a wide range of everyday family foods.
The brand focuses on natural ingredients, great taste, strong nutritional credentials and affordable pricing, to create a family food brand that extends well beyond sauces.
Launching exclusively into Ocado in a 285g glass bottle and a 555g squeezy bottle, Gnome Rangers Tomato Ketchup has been developed in partnership with The Foraging Fox, using natural ingredients.
The sauce is made in England using ripe surplus tomatoes sourced from across Europe. It combines tomatoes, vinegar, a touch of sugar and a blend of savoury spices.
The company said it contains lower sugar and salt levels than mainstream branded ketchups, with no artificial ingredients or sweeteners, and makes use of surplus produce to help reduce food waste and support more sustainable manufacturing practices.
Gnome Rangers is built around a ‘magical world’ designed to inspire kids to connect with nature, food and cooking.
From September, the animated Gnome Rangers characters will feature in Jamie Oliver’s 10 Skills nationwide primary schools programme, which aims to reach 5,000 of the UK’s 15,000 primary schools by 2027. A percentage of profits from every bottle sold will also support the programme.
The Gnome Rangers characters will appear across worksheets and teaching materials, encouraging kids to discover different foods and learn about nutrition through planting, cooking and tasting their own food
Gnome Rangers co-founder, and Jamie Oliver Group co-CEO Louise Holland said: “We believe families shouldn’t have to choose between great taste and better ingredients, and a household staple like ketchup was the perfect place to start. We wanted to create a ketchup that genuinely tastes of tomatoes using simple, natural ingredients. By lowering the sugar and salt without relying on artificial sweeteners, we’ve created a delicious ketchup that’s a great addition to the family table.”
Each bottle features a QR code linking families to Gnomeland, where children can access animations, songs and activities featuring the Gnome Rangers characters.
