Nestlé has added to its Nescafé line-up with two confectionery frothy coffee flavours – KitKat White Flavour Latte and Nescafé Lion Flavour Mocha.
The products are designed to bring out the signature flavours of either KitKat or Lion bars with the taste of Nescafé coffee.
According to Ingrid Hayes, marketing director for Nescafé UK and Ireland, its confectionery-inspired launches have been among the “most successful new product development in recent years”.
The launch comes as at home barista style coffees continue to be popular. In the UK, we now drink around 98 million cups of coffee per day, with 80% of households buying instant coffee for in-home consumption according to the British Coffee Association.
The two new products follow significant a £28 million investment into Nescafé’s Dalston factory in Cumbria, aimed at boosting efficiencies in its instant sachet coffee business.
This included the construction of a mixing plant and the installation of two advanced high-tech packing lines, capable of producing up to 60,000 frothy coffee sachets per hour.
“The investment last year has enabled advances in manufacturing processes, demonstrating our commitment to UK manufacturing,” commented Ian Pipes, Dalston factory manager.
“It’s improved efficiency and increased output, as well as enhancing recyclability. Together, these improvements are helping Nestlé meet consumer demand while making progress with our sustainability goals.”
The rollout marks the next step in Nestlé’s strategy to drive growth through innovation, brand collaboration and investment in UK manufacturing.
