North America chief marketing and innovation officer Ed Pilkington, Africa president Hina Nagarajan and chief human resources officer Louise Prashad will all leave the business.
According to the Irish Times, employees of the London‑based alcoholic drinks manufacturer were told about the upcoming personnel changes at meetings last week.
The high‑profile leadership changes follow the recent appointment of Dave Lewis as CEO.
Often dubbed “Drastic Dave” due to his tendency to enact sweeping changes, Lewis’ decision to remove several senior figures from Diageo’s executive team reflects growing pressure to improve performance following a period of weaker results.
This underperformance has been most evident in North America, where the firm suffered a 9.4% drop in organic net sales in the third quarter.
Lewis has previously been quoted as saying that Diageo had missed opportunities in the vital North American market, particularly in the ready‑to‑drink cocktails category.
It was further reported that the manufacturer is set to combine its Europe and Africa divisions, with Lewis expected to lay out his turnaround plan on 6 August.
Lewis told employees last month that he intended to streamline regional management teams and cut roles throughout the firm. He did not indicate how many of its 29,000 employees might be affected.
In line with several competitors, Diageo is facing a slowdown in alcohol sales as consumers tighten their belts amid rising prices.
This has been compounded by growing health consciousness among consumers, who are increasingly inclined to seek better‑for‑you beverages.
