This latest collaboration sees the London brand release a Pink Lady apple flavoured drink.
The apples were first cultivated by John Cripps in Western Australia in the early 1970s who crossed a Golden Delicious and a Lady Williams to create this new variety.
According to the business, the best of these apples were then branded Pink Lady. Over time, other varieties, all related to the original Cripps Pink, were licensed under the Pink Lady brand, but only the ‘very best’ apples from any of these varieties are sold with the Pink Lady heart-shaped sticker.
The apples have grown to become one of the most popular varieties since its entry into the UK market in the early 1990s.
Its this popularity and rich history that has driven the collaboration between these two firms, as demand for nostalgic food and drink continues.
“In a world filled with uncertainty, people gravitate towards what feels familiar – the things they’ve loved for years, that feel reassuringly real and quietly nostalgic,” said Jack Scott, co‑founder of Dash.
“Pink Lady apples have been a staple since the 90s, instantly recognisable, consistently crisp, with an invigorating taste, and loved by millions – and now Dash is giving that legacy a modern, sparkling twist.”
He continued: “Pink Lady apples are iconic for a reason. They’ve got this unmistakable crispness and perfectly balanced flavour that people already love.
“Our job was simple: take that flavour and let it shine in the cleanest, most refreshing way possible. No sugar, no sweeteners – just the real taste of an iconic apple, reimagined.”
Dash Pink Lady Apple is currently available to buy via the Da Water website, as well as TikTok Shop.
Customers can purchase a 12‑pack of the product (330ml cans) for £12.79. The flavour will also be rolled out to Tesco stores nationwide from June.
The new product joins Dash’s existing collection which already includes Lime, Orange, Raspberry and Grapefruit. In keeping with its other products, it is also low‑calorie, with no sugar or sweeteners.
